Providing innovative ideas to increase web traffic

User Experience

Clarity for Users | Growth for Programs
about

design thinking

professional web design process

Joann Lyles is a user experience professional whose expertise with design, technology, and project management has added value to countless websites and digital experiences. As a former architect and engineer, Joann has cultivated broad experience in design thinking. She is conversant across a broad range of marketing channels including print and currently provides consulting and production services to businesses requiring finesse and integration rather than one-size quick hit solutions. Joann brings vast experience as designer, developer, strategist, publisher, and leader of multidisciplinary teams.

Contact me today
work

Strategy & SEO

capabilities

Concept to Completion

Administration

Leadership
Builds collaborative, multi-cultural teams, training and mentoring, manages stakeholder buy-in

Strategic Planning
Executes big picture goals, market analysis, technology assessments, lead conversion strategy

Project Management
Experienced project manager of award-winning technology, design, marketing, publishing products

Technology

Front End
Mobile responsive, HTML, CSS, PHP, Bootstrap, Sass/Less, Agile, WordPress/Joomla/Flat file

Digital Marketing
Digital strategy and integrations, email campaign, social media, conversion rate optimization, analytics

SEO
Organic search best practices, information architecture, page performance, metadata, structured markup

Creative

Design
Conceptual design, user experience (UX/UI), design systems, accessibility design, Adobe CS/InVision/Sketch

Writing / Editorial
Copywriting, creative writing, editing, concept ideation, editorial content and image curation

Content Development
Content-first strategy, inventory audit, content and data organization and optimization

value

High Standards

content-first web strategy

Complex problems require skill, experience, and a broad knowledge base. All solutions are: value-driven, well-researched, and best-in-class. However, knowledge is only one piece of the equation. My clients, colleagues, and project partners benefit from a committment to high standards for:

  • Communication
  • Personal Values
  • Congeniality

 

Let's Connect

Here's a surefire way to contact me (response time…minutes!)

Health Care

Feel Better Therapy

Overview

A personal approach to therapy is the key to the success for this mental health services provider. So, to reinforce a congenial therapy style, the original project for Feel Better Therapy featured a custom identity design, web redesign, and search engine optimization for local rankings. The success of the first project was followed up with a design refresh when the target age range for new patients was revised. New visual cues about available services helped the owner maximize her client's online experience.  ↗︎

Scope

  • Preliminary Marketing Research
  • Strategy & Planning
  • Responsive Web Design
  • Web Development
  • Content Development
  • Copywriting
  • SEO
  • Multimedia Editing
  • Integrations
  • Hosting & Maintenance
  • Identity Design
Case study of a mental health provider website
Fashion & Beauty

Creme de la Makeup

✻

Overview

When opportunity knocked at the door, Creme de la Makeup needed a site fast. The owner’s work would be cited on a major wedding blog in a matter of days. We imported an existing WordPress.com database to their new web host and built a hip presentation to suit. The site features event-specific photo galleries and is focused strictly on critical brand identifiers—in this case, color and photography. The launch placed Creme de la Makeup in the way of premium exposure and a flood of highly qualified leads. Afterward, the owner was able to update the site with new images easily and independently.  

Scope

  • Preliminary Marketing Research
  • Strategy & Planning
  • Responsive Web Design
  • Web Development
  • Content Development
  • Copywriting
  • SEO
  • Multimedia Editing
  • Integrations
  • Hosting & Maintenance
  • Identity Design
Case study of a mental health provider website



Financial Services // Humanitarianism

Walker Web Prototype

✻

Overview

Jimmy Walker Ltd. is an executive benefits consultancy whose principal is the founder of three charity enterprises one of which is internationally-known Celebrity Fight Night. Since the founder’s work connects him to high profile personalities, the website would perform strategic social and professional functions. In this, our third web development project for the company, we set up a flexible framework to facilitate a variety of media-handling and future updates.  ↗︎

Scope

  • Preliminary Marketing Research
  • Strategy & Planning
  • Responsive Web Design
  • Web Development
  • Content Development
  • Copywriting
  • SEO
  • Multimedia Editing
  • Integrations
  • Hosting & Maintenance
  • Identity Design
Case study of a mental health provider website