A Caring Nanny

Beth managed her company, one of Arizona's oldest nanny & household staffing agencies, out of her living room and strictly by word of mouth. The existing company website did not generate traffic and needed restyling. Her main competitors had not yet established a serious web presence, but she knew her business would improve if she did. The project scope included a total makeover of the existing site, a branded, clean, new look, and custom data delivery for online forms. The new website needed to automate as many systems as possible. Caring Nannies has since enjoyed significant media attention and has grown into an office suite in downtown Scottsdale, Arizona with several staff members.

Search Engine Optimization (SEO) was not originally part of the project scope. Beth was maintaining a PPC campaign herself, but we decided to make some changes, and for six months, I would manage her PPC campaign. The PPC campaign was paired down in stages. The company is now number one in the natural results for the main keyword phrase, and the PPC expenses are a small fraction of the original amount.

• Preliminary marketing analysis
• Custom web design & development
• ID collateral
• Content management
• Search engine optimization
• Web maintenance
• Online form development
• Visit site

Print Campaign

 
Caring Nanny Business Card

Magazine Ad