Lego Set Marketing

Thursday, 07 May 2009 17:00

The fun in a Lego set is that you can build something interesting with just a few pieces. You can always add more pieces or rework everything. No matter how you arrange the blocks, they always fit together.

For a sizable fortune, corporations hire ad agencies to create an assortment of building blocks for an entire year of advertising. Whenever an ad is needed, someone pulls from among those building blocks that all fit together.

Beyond marketing, the Lego set paradigm drives our fashion, meal planning, even architectural choices. The building blocks established by a single piece of marketing collateral can lay the groundwork for your brand. Add-on marketing pieces for the Pearson, Stan Sargeant, and Caring Nanny projects were developed reusing the simplest arrangement of colors, shapes, textures to brand their outreaches. Lego set marketing is a common sense approach which will save you about half a billion dollars.