A Flair for Classicism

Saturday, 20 December 2008 00:00

There's a relatively new design discipline in the interiors industry—Interior Redesign. Interior Redesign takes rearranging to a another level. Kimberly D. Pearson is a certified interior redesigner with a flair for classicism, and we just completed the first phase of her site. This project was especially refreshing because her industry is modestly (as opposed to fiercely) competitive at this time. I have a few secrets when it comes to taking the lead in a market at this stage, and Kimberly is getting ready for the next step.

In general, business owners in the "style" industry should infuse their marketing outreach with their own personal style and mannerisms. There's enough cookie cutter marketing out there to please everybody, so people really do appreciate a break from the monotony. We decided a little motion on the landing page was important for this audience. Also, this is a brand development website which I often like to to focus a visitor's attention on some sort of "dashboard" (as I call it) in the center of the screen. However, for this project, the ability to expand the content in the future was a priority. There also needed to be a place for seasonal outreaches as well as a place to feature specific galleries.